Let's face it, to the people who buy from you or hire you, most marketing boils down to three little words: blah, blah, blah. In their minds, you and your products or services are pretty much the same as everyone else's. They look alike and sound alike, so "just tell me how much it costs." Ouch. So, how do you stand out in a crowded, noisy marketplace where the decision maker is bombarded constantly? How do create marketing messages and materials that are meaningful, memorable and actually attract response instead of repel it? This session is packed with creative ideas, simple strategies and real world examples and tangible tools you can use and re-use right away (and over and over) to improve your marketing, advertising and promotion efforts, regardless of what you've tried before and regardless of how big or small your marketing budget is. Even if you don't have a marketing budget. You will come away energized and equipped with what you need to know and what you need to do to be more effective in your marketing and sales conversations the minute you leave the room--which means more focus, impact, clients and referrals on a regular basis.

7:15 a.m. Networking; Continental Breakfast

7:45 a.m. Seminar

8:45 a.m. Q&A; Networking

Terri Langhans, CSP is the author of the book The 7 Marketing Mistakes Every Business Makes & How to Fix Them, and former CEO of a national ad agency and marketing firm that she started from scratch and grew large enough (and profitable enough) to sell to a publicly traded Big Boy. While there she and her team won the coveted CLEO for advertising, a New York Film Festival award for TV spots and the American Marketing Assn’s EFFIE for the most effective campaign in the country in its category. But that was then and this is now. Now Terri is a CSP (Certified Speaking Professional) and COE (Chief of Everything) at Blah Blah Blah, her speaking and marketing retreat business. Terri speaks to business audiences who want their marketing to stand out and get better results, and she conducts Help Them Hire You! A 24-Hour Marketing Retreat for Growing Your Business When YOU Are the Business. As a Certified Speaking Professional, Terri is one of only 213 women worldwide to have earned the designation from the National Speakers Association and the Global Federation of Professional Speakers.